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Ecosystem Design Tools

D_Ecosystem Design Canvas

What you can do with the canvas:


  • Documentation of the core value proposition and customer needs.

  • Describe potential actors for the business ecosystem.

  • Analyze the advantages and disadvantages of individual actors in an ecosystem variant.

  • Perform a definition of the value streams.

  • Consider business models multidimensional.

  • Document individual iterations and variants of a business ecosystem.

  • Record the minimum values ​​for a Minimum Viable Ecosystem (MVE).

E_Growth & Scale CAnvas

What you can do with the canvas:


  • Plan suitable steps and measures to scale the solution.

  • Check an expansion of the value proposition and validate it on the basis of new or changed customer needs.

  • Activities initiate processes and bring IT to data analytics in line with growth.

  • Initialize optimizations with regard to the cost structure.

  • Validate ideas for expanding the value streams.

  • Make adjustments to governance through to ecosystem culture.

F_Reflection Canvas

What you can do with the canvas:


  • Gather and process experience in the project in a structured manner.

  • Learn from the experience and use it for the next project.

  • Enable positive handling of mistakes and appreciate good progress.

  • Identify, document, apply and ultimately make use of knowledge.

  • Carry out a reflection on the respective Design Lenses.

  • Provide orientation for the procedure per se (Lessons Learned Meta-Level) and for the initiative (Lessons Learned Initiative) on which you have actually worked.

Worksheets Ecosystem strategy

A1_Design Principles

What you can do with the tool:


  • Already at the start of the project, put a clear focus on a certain mindset or requirements for the ecosystem.

  • Give the team a common understanding of the assignment so that everyone has the same understanding.

  • Provide guidance so that decisions in the design team can be made more quickly.

  • Define general characteristics that should be treated with a higher priority.

  • Develop a guideline that ensures that future design challenges will be based on the same overarching principles.

A2_Initiatives Matrix

What you can do with the tool:


  • Outline what strategic initiatives are planned for the future.

  • In the  Include considerations of what new products and services will be launched.

  • Recognize which programs, products or initiatives are being planned in individual sub-markets, other regions or countries.

A3_Cooperations Matrix   

What you can do with the tool:


  • Analyze which partnerships and connections already exist with other companies.

  • Connections with other companies are categorized into, for example, the same industry, industry-related or non-industry.

  • Draw conclusions which skills may already be in an existing part
    network are available.

  • Examine potential partners and business relationships that are helpful for the design, construction or implementation of the ecosystem.

A4_Topic Areas Matrix

What you can do with the tool:


  • Visualize the current situation of one or more of the business ecosystem in a topic of certain initiators or competitors.

  • Outline connections and respective participation of actors in one
    or explore multiple business ecosystems.

  • Identify value proposition across the various dimensions

  • Discuss potential actors in the system.

  • Explore potential white spots for initiatives or participation in an ecosystem.

a5_PESTLE Ecosystems

What you can do with the tool:


  • Unnderstand the market and business position of your own company and the
    situationof the actors better, plan strategically and conduct market research.

  • Evaluate a topic or an ecosystem strategy and ways to shape the ecosystem.

  • Get an overview of external influences that could potentially affect an ecosystem initiative.

  • Make more precise and informed decisions.

  • Create the basis for a decision document for committees.

A6_How to Win & Configure   

What you can do with the tool:


  • Make the configurations that are crucial for the business ecosystem.

  • Develop a configuration suitable for the ecosystem initiative and role (e.g. initiator or active participant).

  • Deal with the elements that are critical to success, from the strategic focus to customer interaction and organizational design.

  • Describe elements of the configuration precisely in order to obtain clarity about the intention and goal achievement.

  • Compare different configurations based on the ecosystem configuration grid and make the advantages and disadvantages transparent.

Worksheets Ecosystem Design

D1_Core Value Proposition

What you can do with the tool:


  • Initiate a common starting point for the design of the ecosystem.

  • Discuss the value proposition statement with other actors in the system or share the value proposition with the partners prior to co-creation activities.

  • Record needs, the customer segments and the solution for the entire MVE system.

  • Take a point of view from the customers / users as well as the respective actors.

D2_Actors Descriptions

What you can do with the tool:


  • Obtain an overview of the potential actors and their capabilities who are to be active in the ecosystem.

  • Compare whether existing partnerships can be used that give quick access to skills, offers and other assets.

  • Carry out an initial assessment of the actors' fit to the defined core value proposition.

  • Evaluate what influence the respective actors could have on the ecosystem.

D3_Value Streams mapping   

What you can do with the tool:


  • Design a functioning system that generates a higher return on investment than the individual actors.

  • Create a network of relationships that allows ecosystem capital to be embarrassed.

  • Create systems that go beyond the mere exchange of products, services and money.

  • Configure the interaction of the value streams in such a way that the system is initially viable.

  • Master the complexity with a definition of the respective value streams.

Worksheets Reflection

F1_Retrospective Sailboat 

What you can do with the tool:


  • Improve team interactions and collaboration - in a fast, targeted, appreciative and structured way.

  • Take a "RETRO", so look back to see what went well and what could be improved.

  • Reflect which factors can be changed and which are to be accepted.

  • Promote a positive atmosphere, as all team members are heard and can contribute, which in turn promotes the mindset of self-organized teams.

F2_I like..., I wish...

What you can do with the tool:


  • It is firmly anchored in the team as a feedback ritual in which only "I like, I wish" or supplemented with "I wonder" is allowed as feedback (IL / IW / IW for short).

  • Celebrate small successes achieved through an iteration, a prototype or in a test.

  • Make it a part of the reflection and the brainstorming, for example expanded with "What if ..." and an ideas park.

  • Give and receive feedback in both written and spoken form.


What you can do with the tool:


  • Test the first prototypes, MVP or MVE quickly and easily using four defined questions.

  • Record, collect and cluster test results in writing.

  • Sharpen theses on problems as well as solutions, personas and ideas and develop prototypes on the basis of the findings.

  • Write down feedback on ideas, presentations, etc. in a structured manner.

Discover More Templates

B1-50_Design Thinking Tools

50 additional templates for Design Lense Design Thinking are available in "The Design Thinking Toolbook".

A_strategy canvas

What you can do with the canvas:


  • Continuously document the results from the iterative process models in dynamic strategy development.

  • Answer strategic questions regarding "Where to Play" and "How to Win & Configure".

  • Make the vision of the business ecosystem transparent.

  • Communicate clear statements about value proposition, roles, skills and governance.

  • Find and implement a balance between "Explore" and "Exploit".

  • Plan for scaling and exponential growth.

B_Design Thinking Canvas

What you can do with the canvas:


  • Document the appropriate problem.

  • Describe the starting point and trends for a topic, need or problem at the start of the project.

  • Record important findings from the problem and solution area and share them with other teams.

  • Document critical items (function and experience) and findings from the exploration maps.

  • Document the results of the Design Thinking iterations, including recording defined vision prototypes.

  • Initialize requirements for an MVP and planning for the backlog.

C_Lean Start-up canvas 

What you can do with the canvas:


  • Create a good understanding of the initial situation with regard to persona, top 3 challenges and use cases.

  • Record the vision and roadmap for the development.

  • Document results from the pivot.

  • Record the innovation accounting and schedule.

  • Prioritize top features.

  • Docuemnt findings from Build-Measure-Learn.

  • Develop one or more MVPs for a potential business ecosystem quickly and agile.

Documentation canvas

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